Success Stories:
What Does 24 Hours Mean to You?

Issue

During a coverage analysis exercise, we pointed out how a policy included a 24-hour waiting period before the business interruption coverage began. We asked the prospect, "What does 24 hours mean to you?" He said, "If my business goes down on Monday, my business interruption coverage will begin paying me on Tuesday."

His understanding was wrong. This particular policy defined the word "hour" as a "normal business hour." In fact, his deductible was three days. This prospect was an Internet-based company that generates revenue seven days a week. A three-day glitch could blow an entire quarter's results. At the end of the day, we could not negotiate a better deductible.

Result

Our discussion did result in the CFO consulting with his IT department to look closer at their disaster recovery plan. Later, they made changes to their systems to protect themselves from this exposure.

Value

Improved disaster recovery plan and a CFO that can sleep at night.