What's your company's story?

What's your company's story?

June 25, 2010 

We hear a great deal about the importance of personal narrative during political campaign seasons. Your company’s narrative matters all year round.

Once upon a time. From earliest childhood, stories are an essential part of what it means to be human. We listen to stories to better understand the world we live in, and we tell stories to help explain the world as we see it. What’s more, the stories we tell about ourselves and our companies help to determine how we are perceived.

Morning in America. When Ronald Reagan presented himself to voters as a presidential candidate in 1980, he told a story of optimism and faith. While Mr. Reagan did personify these qualities, he and his handlers made a conscious decision to tell this story of hope and renewal to the electorate. And this hopeful tale resonated all the way to the voting booth.

Change we can believe in. With these five words, Barack Obama also told a story that resonated with voters. While his was a different story, it led to the same fashionable address on Pennsylvania Avenue.

On the side of the angels. We know a man who founded a direct marketing agency. Each time he told his company’s story, he conveyed his belief that the good men and women in his shop worked shoulder to shoulder with the angels. By his account they were engaged in a heroic mission to gain market share for their clients. So many other clients rushed in and his became the largest direct marketing agency in the nation.

We sell insurance and risk management support. Of all the films to come out of Hollywood, we are still waiting for the one in which the insurance agent is the hero. And yet, we know from experience that insurance agents are uniquely privileged to prevent an unfortunate event from laying waste to a lifetime of hard work and sacrifice. Insurance is what comes after the flood and after the fire. Insurance is what keeps the company story going.

We tell your company story. A risk management partner that knows the importance of passionately telling your unique story to the underwriting community will differentiate your company from all others. This is our chance to obtain the coverage your company needs, at the most competitive rates available, from premier underwriters.

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About KMRD Partners, Inc. – KMRD Partners, Inc. is a full service Property & Casualty broker serving the commercial property and casualty insurance market from offices in the Philadelphia, PA region.  Their mission statement, “Making a difference by Managing the Cost of Risk”, is a unique approach that focuses not just on insurance placement, but coverage expertise, service accountability, client education and risk management.

2600 Kelly Road, Suite 300, PO Box 755
Warrington, PA 18976
1-866-957-KMRD (5673) Fax 267-482-8431
www.kmrdpartners.com
Reducing the Cost of Risk - One Client at a Time